Caritas Australia, Project Compassion

Project Management, Printing, Collateral

Caritas Australia is an international aid and development agency whose primary aim is to help end poverty, promote justice and uphold dignity so the world's poor won't need to rely on charity. Project Compassion is Caritas Australia's annual fundraising appeal which is one of the largest humanitarian appeals in the country.

Challenge

To project manage the printing and materials distribution for each annual appeal. Coordinate 33 individually designed items, over two million printed products and 125 shipping locations to reach every Catholic diocese and school across Australia.

Idea

Create shared procedures for Caritas, assembly, warehousing and distribution companies, all with common target dates. Devise cost efficient methods of assembly so that teaching programs with kits for schools and parishes arrive fully assembled containing posters, DVDs, fundraising money boxes, donation envelope packs and teaching aids.

Results

GBD has continued to build efficiencies into the distribution management of Project Compassion that has kept the cost overhead for Caritas to a minimum.

Central Coast Grammar School

Advertising, Collateral, Event

Central Coast Grammar School is a K-12 non-denominational private school with a prestigious reputation for delivering enriched learning experiences and excellence in education.

Challenge

Increase the number of enrolments for Kindergarten in 2014 and drive attendance to a series of Kindy Spotlight events held at the school.

Idea

Show a pre-school child at play in a typical environment at the beach, creating a sand model that represents a range of career choices. It reflects how a parent sees their child as unique and talented with dreams about their future.

Results

The number of parents who registered for the event increased from an average of 30 in previous years to over 120 from one campaign, generating increased enrolment levels for the following school year. The client also received a marketing and communications state industry award based on the creative of the Kindy Spotlight campaign and the outstanding results.

Central Coast Area Health

Advertising, Campaign, Products

Central Coast Area Health provides public health services to the local region. Services cover general medicine and surgery in addition to specialist services such as coronary care, neurology, renal, obstetrics and paediatrics.

Services in the community or home setting include nursing, child and family health, drug and alcohol, and mental health.

Challenge

Create a local campaign to combat binge drinking in adolescents.

Idea

Produce a campaign that speaks for itself using a pregnant shaped bottle of alcohol.

The image reflects both beer and pre-mixers alluding to male and female teen drinking preferences and graphically shows one of the consequences of what being out of control can do.

Results

Initially developed as a campaign for the Central Coast region, it was found to be so successful it was rolled out throughout NSW State Health.

Case Study 1

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Case Study 1

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Husqvarna

Advertising, Campaign, Products

For over 10 years GBD was the national Australian creative agency for Husqvarna. During this time GBD was responsible for yearly campaigns, TVC's and jingles and was proud to be involved in Husqvarna's world branding.

Central Coast Business Review (CCBR) Prospectus

Ingenia Lifestyle - Latitude One

Advertising, Campaign, Photography

Land Lease Communities are turning heads in the seniors living market. The high level of amenity and architectural design embodied in Latitude One is a new story for Ingenia Lifestyle that needed to be told.

We were commissioned to create that story not only for Ingenia Lifestyle’s first greenfield development, but the first of their ‘gold class’ communities – a blue print for the rollout of their Star Collection. Inspiration came from Ingenia’s vision to create beautiful homes that are affordable, social spaces to enrich the body, mind and soul, and the unique offering of a Port Stephens coastal lifestyle.

We created a suite a of collateral which centred on telling that story. From expression of interest digital, print and advertising to intrigue the market, to more detailed project information which was progressively revealed. Our photography, copywriting, elegant design, art directed marketing renders, choice of stock and custom size brochures, were all consistently crafted to convey the storytelling for Latitude One. The project launched in April 2017 and proven to be an extraordinary success with three releases sold out in 18 months and almost all of Release 4 sold within 4 weeks.